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NEW STUDY: What Innovative Restaurants Are Doing Right Now

Quick Serve Restaurants have mastered making food and drinks, but they are nowhere close to mastering how customers want to be served these days. The latest Restaurant Readiness Index survey shows QSRs...

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NEW DATA: The 10 Key Innovations Driving QSR

Consumers expect to be met with technology wherever they go, and quick-service restaurants (QSRs) are no exception. When it comes to ordering meals, they want to be able to do so with as little fuss...

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Subway Seeks To Innovate, Reworking Kiosks, Loyalty And Mobile

Speed and convenience have long been top reasons why consumers are drawn to quick-service restaurants (QSRs). Consumers expect fast, efficient service that barely requires them to look up from their...

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Deep Dive: Single Vs. Multiple-Location QSR Customers

Every QSR location has its regulars — the folks who stop by at appointed daily or weekly times — as well as more fickle customers, who visit because it was in the right place at the right time. For our...

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First Data: Connected QSRs And Serving The Market Of One

Call it the market of one. In the age of connectivity, when mobile devices have meant a sea change in how we dine (how we order, eat and pay), restaurant firms have the opportunity to build consumer...

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Digital Divide: QSR Managers And Consumers Face Nearly 30-Point Gap On...

While quick-service restaurant (QSR) managers and customers might view the same menu, they might not always be on the same page when it comes to technology and innovation. When today’s connected...

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How QSRs Need To Use Technology To Make Experiences Safe, Not Just Smarter

That the average experience in a quick-service restaurant (QSR) has been greatly enhanced by the addition of mobile technology is almost inarguable. The customer journey these days is frankly much...

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McDonald’s Taps Apprente Tech To Pilot Automated Drive-Thru Orders

McDonald’s is tapping artificial intelligence (AI) technology from Apprente — its 2019 acquisition — to launch a test pilot of automated drive-thru ordering at 10 Chicago fast food locations, CNBC...

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One in Four Fast Food Customers Seek Deals When Deciding Between Brands

As fast-food brands compete for their customers’ loyalty, limited-time offers (LTOs) and other promotions can go a long way. By the Numbers Research from the March/April edition of PYMNTS’ Digital...

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Burger King Adds Drive-Thrus Despite Hazy Future of the Channel

Burger King parent company Restaurant Brands International says it plans to sharply increase its drive-thrus in a bid to boost sales. In speaking with analysts Thursday (Nov. 3) about its third-quarter...

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